| (Published: Sat, 01 Sep 2007 11:15:32 -0500) |
| The Mathematics of Persuasive Communication |
| by Philip Yaffe
At first glance mathematics and persuasive communication – writing, and particularly public speaking - would seem to have little in common. After all, mathematics is an objective science, whilst speaking involves voice quality, inflection, eye contact, personality, body language |
| Directory: Business |
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| (Published: Sat, 01 Sep 2007 11:18:23 -0500) |
| How to Improve Your Writing by Standing on Your Head |
| by Philip Yaffe
You may not have thought about it, but newspapers provide the best examples of clear, concise, dense (factual) writing you can find anywhere. Otherwise people wouldn’t read them.
Journalists not only write superbly well, they do so extremely rapidly. When a news event occurs, t |
| Directory: Business |
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| (Published: Sat, 01 Sep 2007 11:20:39 -0500) |
| Fast-tracking Foreign Languages: How to Meet the Linguistic Challenges of Working Abroad |
| by Philip Yaffe
Native English-speakers are increasingly exhorted to learn foreign languages to play a more effective role in globalisation. However, we tend not to learn foreign languages for three very valid reasons.
1. Many other peoples in the world are not just exhorted to learn English, |
| Directory: Business |
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| (Published: Mon, 05 Nov 2007 01:49:49 -0600) |
| Techniques of Persuasive Communication: Old Wisdom in a New Package |
| by Philip Yaffe
What you are about to read will probably sound familiar. Indeed, it has been said many times before. However, I believe this formulation is original and may help you better apply it in your marketing communication. I immodestly call it Yaffe’s Law.
Yaffe’s Law
If you g |
| Directory: Acne |
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| (Published: Mon, 22 Oct 2007 01:39:26 -0500) |
| Stop Writing Press Releases. Start Writing News Releases. |
| by Philip Yaffe
Recommending that you stop writing press releases and start writing news releases is not a play on words. It is sound advice.
In common parlance, “press release” and “news release” mean the same thing. However, the terminology people use often betrays a fundamental differe |
| Directory: Marketing |
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| (Published: Mon, 22 Oct 2007 01:41:28 -0500) |
| Stop Writing Press Releases. Start Writing News Releases. |
| by Philip Yaffe
Recommending that you stop writing press releases and start writing news releases is not a play on words. It is sound advice.
In common parlance, “press release” and “news release” mean the same thing. However, the terminology people use often betrays a fundamental differe |
| Directory: Acne |
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| (Published: Mon, 22 Oct 2007 04:41:58 -0500) |
| Stop Writing Press Releases. Start Writing News Releases. |
| by Philip Yaffe
Recommending that you stop writing press releases and start writing news releases is not a play on words. It is sound advice.
In common parlance, “press release” and “news release” mean the same thing. However, the terminology people use often betrays a fundamental differe |
| Directory: Marketing |
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| (Published: Mon, 05 Nov 2007 01:51:10 -0600) |
| The Sin of Arrogant Advertising |
| by Philip Yaffe
“I know that half the money I spend on advertising is wasted. The problem is, I don’t know which half.”
This succinct resume of the advertiser’s dilemma is often attributed to John Wanamaker, the department store pioneer. Some people prefer to give the credit to Henry Ford, |
| Directory: Acne |
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| (Published: Sat, 24 Nov 2007 00:39:22 -0600) |
| How to Improve Your Writing by Standing on Your Head |
| by Philip Yaffe
You may not have thought about it, but newspapers provide the best examples of clear, concise, dense (factual) writing you can find anywhere. Otherwise people wouldn’t read them.
Journalists not only write superbly well, they do so extremely rapidly. When a news event occurs, t |
| Directory: Writing |
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| (Published: Thu, 22 Nov 2007 14:10:40 -0600) |
| Should English Be Declared the World’s Official Common Language? |
| by Philip Yaffe
Anyone who has travelled outside his own country is aware of the thrill—and frustration—of dealing with foreign languages.
The thrill comes from the fact that the languages are foreign. When you hear people speaking differently from you, and see newspapers, magazines, poster |
| Directory: Politics |
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| (Published: Thu, 22 Nov 2007 14:12:21 -0600) |
| Indescribable Utah: Nature’s Munificent Masterpiece |
| by Philip Yaffe
I live in Brussels, Belgium; however, I am a native of California. It used to be fun to watch the reaction of people here when I told them this. Their eyes would almost glaze over and they would sigh, “If I ever visit the United States, it will have to be California.”
It us |
| Directory: Acne |
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| (Published: Sat, 24 Nov 2007 00:37:25 -0600) |
| The Mathematics of Persuasive Communication |
| by Philip Yaffe
At first glance mathematics and persuasive communication – writing, and particularly public speaking - would seem to have little in common. After all, mathematics is an objective science, whilst speaking involves voice quality, inflection, eye contact, personality, body language |
| Directory: Writing |
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| (Published: Sat, 24 Nov 2007 00:41:34 -0600) |
| Fast-tracking Foreign Languages: How to Meet the Linguistic Challenges of Working Abroad |
| by Philip Yaffe
Native English-speakers are increasingly exhorted to learn foreign languages to play a more effective role in globalisation. However, we tend not to learn foreign languages for three very valid reasons.
1. Many other peoples in the world are not just exhorted to learn English, |
| Directory: Other |
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| (Published: Sat, 24 Nov 2007 00:44:10 -0600) |
| The Sin of Arrogant Advertising |
| by Philip Yaffe
“I know that half the money I spend on advertising is wasted. The problem is, I don’t know which half.”
This succinct resume of the advertiser’s dilemma is often attributed to John Wanamaker, the department store pioneer. Some people prefer to give the credit to Henry Ford, |
| Directory: Acne |
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| (Published: Sat, 24 Nov 2007 00:46:09 -0600) |
| Techniques of Persuasive Communication: Old Wisdom in a New Package |
| by Philip Yaffe
What you are about to read will probably sound familiar. Indeed, it has been said many times before. However, I believe this formulation is original and may help you better apply it in your marketing communication. I immodestly call it Yaffe’s Law.
Yaffe’s Law
If you giv |
| Directory: Writing |
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| (Published: Wed, 16 Jan 2008 12:19:09 -0600) |
| Laugh Your Way to Persuasive Communication |
| by Philip Yaffe
If you can tell a joke well, you already possess many of the skills you need to write a persuasive marketing plan, sales letter, financial report, new product proposal, etc. Equally, you already possess many of the skills you need to prepare persuasive speeches and other types o |
| Directory: Writing |
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| (Published: Wed, 16 Jan 2008 12:24:48 -0600) |
| Yaffe’s Law vs. Murphy’s Law: A New Look at an Old Problem |
| by Philip Yaffe
For most educated persons, Murphy’s Law is the fundamental law of the universe, even more important than birth, death and gravity.
In its purest form, Murphy’s Law says: “Anything that can go wrong, will go wrong.” There is an important but often neglected corollary: “Many t |
| Directory: Acne |
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| (Published: Wed, 13 Feb 2008 06:13:31 -0600) |
| Is a Worldwide Common Language just over the Horizon? |
| by Philip Yaffe
I am an American living in Belgium since 1974. Ever since arriving here, I have been hearing the mantra “To be a good European, you should learn several languages”. Almost from the very beginning, I suggested going the other way: “To be a good European, everyone should learn a s |
| Directory: Politics |
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| (Published: Wed, 13 Feb 2008 06:15:06 -0600) |
| Fixing the Flaws in the 10 Principles of Clear Writing |
| by Philip Yaffe
I recently did an Internet search for “clear writing” and frequently came up with the same list of “10 principles of clear writing”. Each one is a piece of very good advice; however the list has two faults.
First, I am viscerally suspicious of all 10-item lists. They seem c |
| Directory: Writing |
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