Article Marketing- Reuse and Recycle Content!

Creating content is one of the Article Marketer\\\'s biggest jobs. One of the best ways to create content is to simply repurpose IP (intellectual property) that you\\\'ve already got laying around. Leveraging existing material saves time and energy, and helps you integrate your article marketing more seamlessly with the work it supports. Take a tip from our eco-warrior friends and reduce, reuse and recycle what you\\\'ve already gone to so much trouble to create - and give your article marketing productivity a boost in the process. Leveraging your content for fun and profit the key to increasing your article marketing results without working your fingers to the bone is leverage - in this instance meaning the ability to increase your return on investment by maximizing the potential of any given resource. Leveraging your content involves viewing it as a persistent and mutable resource rather than a disposable, single-use product. Of course there are times when you may have nothing to work with at hand or are entering new article territories and have to start from scratch. But starting over every time you need to produce content on a subject for which you have already created existing and extensive material is simply a poor use of your time and energy. Write once, publish endlessly Written an e-book, program or other IP? Great! Reuse this content by summarizing (reducing) chapters or even reprinting short sections as discrete articles.
Once you\\\'ve done that, you might even try reducing the essence of the entire e-book into a single article - its great practice for writing book summaries for potential print publishing agents. Plus you can then turn around and plug your e-book or program in the resource box! Likewise, you can create articles out of existing programs, seminars or workshops by distilling each section or class into a single article (or article series, if the work is complex). These articles can then be compounded into a supplementary e-book or workbook to provide you with even more salable IP. As above, don\\\'t forget to promote your seminar or workshop in your resource box that goes out with each related article. And don\\\'t forget to go looking for articles within articles. If you\\\'ve read Article Marketing Boot camp: The Anatomy of an \\

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