Don’t Get Greenwashed, Get Green Hosting

Businesses worldwide are beginning to join the Green Movement by adding green options to their list of services. This eco-friendly mentality hit web hosting in the form of “green hosting.” Green hosting is carbon-neutral web hosting where the host takes conscious steps to minimize or eliminate their carbon footprint. Companies that earnestly pursue greener practices through green hosting are a smart option. However, other companies only offer partially-green features and services that have nothing to do with “being green,” or they simple do nothing but add a “Going Green” banner to their web page. This backhanded technique is known as “greenwashing” and is used so a company can strategically market themselves as eco-friendly.

Defined by the U.S.-based watchdog group CorpWatch, greenwashing is "the phenomena of socially and environmentally destructive corporations, attempting to preserve and expand their markets or power by posing as friends of the environment." Just because a company has plastered their site with green or eco-friendly icons, badges, and banners doesn’t make it a green company. How can you distinguish a truly green host from a greenwashed knock off?

Take the example of British Petroleum and Amoco from 2001. They partnered with the National Wildlife Federation in a campaign to promote “greener” ideas. They paid for the partnership, but made no efforts to improve their environmental standards and practices. Those who were misled by the marketing message, failed to look past their offers, and consider what they’re saying. Never take anything at face value.

Another great way to see if an eco-friendly campaign is greenwashing is by testing your access to their information. Truly green hosting sites are proud of their efforts and will walk you through every service, feature, and process they offer and how it improves their carbon footprint. Call and ask to have more information about their green services. If they refuse to go into detail about their services, they’re probably pulling the green wool over your eyes. When they refuse to answer simple questions about their practices, you need to find another green hosting provider. Choose an honest, dedicated company with a proven track record that is whole-heartedly striving for truly-green practices. They won’t try to hide behind the hype. One such company is Rochen Hosting.

Rochen Hosting is striving to better their green practices without compromising the quality of service they have become renowned for throughout the industry. Their green hosting initiatives bring together carbon offsetting and advancements in technology and business process. They have partnered with Green Mountain Energy, the leading provider of cleaner energy and carbon offsetting solutions, to offset the emissions of their hosting operations. Hosting operation emission levels are reviewed annually and offsets are adjusted accordingly. Rochen Hosting is actively taking steps to up their efforts in long-term green hosting. Rochen Hosting is a rare company that actually provides green hosting, not jut a Greenwash campaign. If you are interested in a host dedicated to furthering their green hosting services, visit Rochen Hosting online at their green hosting site, and discover how you can get the service you need without sacrificing your morals.

About the Author:
Ethan Luke. uk joomla hosting - Easily install and manage your UK Joomla hosting account on Rochen Host, a web hosting leader for businesses and webmasters in the United Kingdom.