Anthony Bae

Many webmasters rely on Google Adsense for additional income,
and I am aware that if a visitor clicks on one of the content
ads by Google Adsense, he/she is lead to a different site. I've
always wondered why Adsense wouldn't create a new window for
clicking on their content listings because that way Google and
the webmaster will both make more profit. It would be a lot
smarter for Google to make their content listings to show the
page on a new browser. But I found out that Google 'cares' about
their advertisers.



Google charges so much per click without guaranteeing any sales
for the benefit of the merchant. Merchants spend a lot in
advertising their site and products on Google with only a
handful making enough sales to justify the cost for advertising.
Not many are able to continue to advertise on Google because
they usually run out of capital. Because of this, Google is not
only looking for people to click on their content listings to
make themselves more money, but rather looking for ways to
provide higher conversion rate for their merchants. Providing a
new browser for every content listings will only increase the
chance of the merchant paying more money to Google without much
in return.



For me, I personally like opening up as many browsers as I can
with relevant contents and glimpse through them briefly until I
find something that interests me. If I open up 10 browsers, I
end up closing 8 of them. That means 80% of the merchants are
receiving hopeless clicks and is still being charged for them.
Google would be happy, and so will the webmaster that presents
Adsense on their site, but merchants, Google's customers, are
not.



For Google to stay alive, they have to care about their
advertisers, their customers, before they care about themselves.
For this reason, I believe that Google's way of presenting
Adsense and leading visitors on the same browser is the smart
way for Google to offer a win-win environment for both their
advertisers and their webmasters who are helping Google to
expose their content listings outside their boundaries.



About the author:


ImBae.net - Entrepreneurial Life Stories & Lessons



http://lessons.imbae.net
Copyright © 2005, ImBae.net, All
Rights Reserved.





View all John Hocking's articles

---

About the Author:

More Adsense articles