Elizabeth McGee

Placing Google adsense ads on your website has to be one of the
easiest ways to generate income with your site. Signup is free
and all you have to do is put the ads on your site.



But easy does not always mean simple.



Google makes it easy to sign up, generate an ad and put it on
your site, however, it's not always so simple designing your
site for interest, finding high paying keywords and placing your
ads so that they attract maximum clicks.



Here are a few surefire tips that will help draw interest to
your site and your ads while helping you get the clicks that
will make you money.



1. Build content rich sites Content rich sites do several things
for you. They keep viewers on your site because you are
providing information of interest. It's also important to keep
the information refreshed periodically with up-to-date and
current content. This is not only useful for your viewers, the
search engines like it as well.



Sites containing useful content will also help establish you as
an expert in your field allowing viewers to respect your
opinions and suggestions. But most importantly, good content
will keep your viewers coming back to your site. They will
bookmark your site more often and notify their friends a lot
more. 2. Research and use higher paying keywords. Develop site
pages using topics that contain high paying keywords while
keeping the keywords relevant to your topic.



The Overture website has a free 'keywords bid tool' that is
excellent for showing you what advertisers are paying for
keywords.



For example, using this tool I can see that the keyword 'pet
medication' has a maximum bid of $1.51 while the keyword 'pet
name' has a maximum bid of $.11. If I were looking for
informational pages to add to my pet site, the clear choice here
would be to develop a page about pet medications and optimize
that page for the keyword 'pet medication'. 3. Place your ads in
the upper left hand quarter of your website. Studies show that
people almost always scan your site from the top left working
down. Placing a vertical skyscraper ad in that section can help
increase your click through rate from 2% to as much as 30% or
higher.



4. Don't use horizontal banners or ads. Google recommends that
you use vertical as opposed to horizontal ads. Web surfers see
lots of horizontal banners and ads and they almost
instantaneously avoid them.



According to Google, wider ad formats such as the large
rectangle and inline rectangle also tend to perform quite well.
This is probably due to the fact that they are more reader
friendly allowing you to read more text at a glance without
having to skip a line and return to the left margin every few
words.



My experience is that positioning these ads just before or just
after your main content can increase your clickthrough rate
substantially. 5. Avoid the Dead Zones Google research has shown
that there are zones within your site that won't generate
clicks. These areas are the top right of your site, the bottom
right-hand corner and the very bottom. Ads in these areas are
often ignored. Keep your ads to the upper left, and center or
just above or below your primary content.



6. Coordinate the ad colors to match your site colors. Google
adsense offers an array of colors that you can use to display
your ads. Choose the two main colors of your site and use those
colors for your ad. Keep the URL link of the ad in blue since
this is the link color that most viewers are use to. The idea is
to blend your ads with your site content so as to invite more
clicks.



7. Follow the adsense program policies to the letter. Google
keeps a close eye on how their ads are displayed and they will
cancel you immediately if you break the rules. Google adsense is
an excellent way to bring in some extra revenue so don't risk
losing a good thing.



About the author:


Whether you're target="_blank"> building a home internet business or
looking for target="_blank"> internet marketing tools, Elizabeth McGee
will help you build your web business and find the tools you
need.





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