Gary LaRock

You may have noticed an interesting new kind of advertising that
has taken the internet by storm over the last few months. It's
the href="https://chitika.com/mm_overview.php?refid=gary99">Chitika
"eMiniMall". It displays targeted product advertisements,
with a picture, descriptive text, and some useful features. The
eMiniMall is a tiny tabbed pane, which allows the user to get a
description, reviews, and the best prices for the given item. If
the item isn't what you want, there's a search tab to allow you
to search the Chitika partner sites, without even leaving the
page.



So the question on everyone's mind is whether this is going to
be as big as Google AdSense. I think the answer is that they are
very different animals, and they might compliment each other
nicely. Google AdSense text ads are designed to be unobtrusive.
Unless you pick clashing colors, they blend nicely with the site
on which they're displayed. The Chitika ads, while not ugly,
tend to catch the eye more with their pictures and tabs. Once
they've caught the eye, they offer the added advantage of
allowing the user to interect with the ad without even leaving
the page. The hope, clearly, is that the user will become
interested enough at some point to click on an ad.



Google AdSense ads will appeal to a certain type of reader. One
who has been desensitized to loud, colorful ads may still read a
text ad that blends nicely with the site. The Chitika ad,
however, may attract attention from the user whose eye might be
caught by an interesting picture, and the chance to get some
quick information on a cool product.



The good news is that the Terms and Conditions of both companies
are compatible. You can display href="https://chitika.com/mm_overview.php?refid=gary99">Chitika
eMiniMalls on the same page as Google AdSense ads. The only
catch is the Chitika ads cannot be run in "contextual" mode.
Google ads, as you probably know by now, are tailored to the
content on the current page. A Google crawler looks at the
content of the page, and atttempts to serve up relevant ads that
will be more likely to result in clickthroughs. Chitika,
similarly, has the capability to serve up relevant products
based on the text of your page. The Google terms and conditions
specifically prohibit displaying contextual ads on the same page
as AdSense ads, however. Thankfully Chitika offers an easy way
to turn this feature off. In fact, so many people use Chitika in
conjunction with AdSense, that contextual mode is turned off by
default when you sign up for Chitika.



That's really not a big deal, in my opinion. Serving up
contextually relevant products is going to be a lot more
difficult than serving up a good AdSense ad, in my opinion. For
example, on my site, "work from home" generates a Chitika ad for
a men's work shirt. Not exactly what the average reader is
looking for. Chitika lets you pick and choose keywords you'd
like to use in selecting ads. These can be vague categories like
"video game", or specific products like "playstation grand theft
auto 4".



In summary, I think Chitika and Google AdSense ads will work
well in conjunction. It takes only a minute or two to sign up
for a Chitika account, and it's free.



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More info on Chitika.



About the author:


Gary LaRock runs href="http://www.workfromhomespot.com">www.workfromhomespot.com a>, your source for information and ideas about working from
home. He lives in Thornton, CO, with his wife and son, where he
has worked exclusively out of his home since 2003. href="http://www.workfromhomespot.com">Work From Home.





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