Increase your Adsense income

Hans Hasselfors

So you want to increase your Adsense income? Log into your
Adsense account, and look at your last month's stats. There are
three key areas that contribute to your earnings: Impressions,
Clickthroughs and Effective CPM. Improving your stats in any, or
preferably, all of these three key areas will increase your
Adsense earnings.

Impressions

Impressions are the number of times your webpages with Adsense
ads have been viewed. You can increase Impressions by increasing
traffic (preferably targeted traffic) to your webpages.

Some of the best ways to increase targeted traffic to your
webpages include:

-create more webpages, with relevant, focused content -create
more links to your webpages -list your website/s under relevant
categories in more directories -set up a directory of relevant
sites on your website and accept relevant reciprocal links
-write relevant articles, with your site information in the
'resource box' at the end of each article, and submit them to
article directories

Clickthroughs

Clickthroughs are the percentage of viewers who click on your
Adsense ads. You can increase Clickthroughs by increasing the
relevance of Adsense ads on your site, and by tweaking the
format and placing of your ads.

Although you can't dictat which Adsense ads show on your site,
you can influence the relevance of the ads by maintaining a
tighrly focused website. If every page on your site focuses
tightly on the site topic, its more likely that the Adsense ads
will too. For example, if every page of your site is about
fishing, and the word 'fishing' appears several times on every
page, its likely that your Adsense ads will relate to fishing.

The best way to tweak your ad format and placement is to invest
in an Adsense Tracker, and test, test, test! People who have
done this tend to suggest that the best format is the large
rectangle, with background and border the same color as the page
behind it, so that the ad blends into the page. The best
placement is towards the center or top left of the first screen
of the page. Try these suggestions first, and then track and
test, to be sure of what works best for your pages.

Effective CPM

Effective CPM is a measure of your average earnings, per
thousand clicks. You can increase your Effective CPM by
selecting topics that attract high bids from Adsense
advertisers, and building pages and whole websites on higher
paying topics.

Although Google doesn't release information on Adsense bids, you
can get a good idea of the top paying topics by looking at
information on Adwords bids, or, for that matter, bids on
pay-per-click search engines like Overture. There are a number
of keyword research tools available, both free and paid, that
can help you find high paying topics.

The Formula

So now you have the basics of increasing your Adsense income.
Its a deceptively simple formula: -Build pages and websites on
high paying topics for the best Effective CPM. -Format and place
your Adsense ads for maximum Clickthroughs. -Promote your sites
to drive targeted traffic to your Adsense webpages for maximum
impressions.

About the author:

Hans Hasselfors is a successful business entrepreneur and
internet marketing consultant. Get the net working for you. Join
a community of like-minded entrepreneurs and make your living
online. Become a member of The Business Professional network. href="http://www.internet-marketing-experts-online.com">http://ww
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