Lesson 1
An Introduction to Google Adwords
(11:51 in Length)

In this video we start right at the beginning - I talk you through a high level overview of the Google AdWords advertising system.

Lesson 2
Setting Up Your First
Google AdWords Account
(12:52 in Length)

In this video you'll watch as I set up a brand new AdWords account.

Lesson 3
A Deatiled Guided Tour
of the AdWords System
(17:25 in Length)

Here I'll take you on a very detailed tour of the AdWords system to start getting you familiar with all the aspects.

Lesson 4
An Introduction to the Google
Adwords Editor Software
(5:49 in Length)

In this video I'll show you something a surprising amount of people don't know about - how to work on your AdWords account, without even being connected to the internet!

Sound strange? You'll see exactly what I mean when you watch this video.

Lesson 5
How to Set Up a New
Keyword-Targeted Campaign
(17:53 in Length)

Here I'll talk you through how to set up your first keyword targeted campaign.

Lesson 6
How to Read and Understand
Advertising Numbers
(15:08 in Length)

In this video I'll show you exactly how to read and understand the mass of information the Google system presents you with.

Lesson 7
A Talk Through of How to
Edit Campaign Level Settings
(11:25 in Length)

Here I'll show you how to edit campaign level settings and talk you through the multitude of flexible options you have available.

Lesson 8
Various Ways to Change
Your Advertising Bids
(6:10 in Length)

In this video you'll see how to change your advertising bids. Very important to keep your costs under control and profits up.

Lesson 9
How to Add and Edit
Keywords for Your Campaigns
(5:13 in Length)

Here I'll show you how to add and edit the keywords in your advertising campaigns.

VERY important, as the right keywords can bring you many MORE profits for almost no extra effort.

Lesson 10
How to Start Building Up Your Keyword List
(9:55 in Length)

In this video you'll discover amazing free ways to build up relevant keyword lists so that your advertisements are seen by many more of the right people.

Lesson 11
How to Set Up a Site-Targeted Campaign
(23:21 in Length)

Here you'll discover how to set up a site targeted campaign, which is a fantastic (and often overlooked) way to bring a LOT more traffic in a very controlled way.

Lesson 12
How and Why to Seperate Your Search Network and Content Network Campaigns
(8:16 in Length)

In this video I'll reveal a surprisingly simple tactic that single-handedly can save you thousands in advertising costs.

Lesson 13
How to Exclude Some Content Network Sites
(5:09 in Length)

Here I'll demonstrate how to stop your advertisements appearing in 'bad neighborhoods' online.

Lesson 14
How and Why to Split Test Ads
(5:24 in Length)

This is possibly the most important video out of them all - the simple way to get the maximum response possible from every single advertisement you write.

Lesson 15
How to Work With Negative Keywords
(6:57 in Length)

In this video you'll discover an incredibly simple way to stop freeloaders and timewasters from clicking your ads and costing YOU money.

Lesson 16
Using the Traffic Estimator Tool
(12:56 in Length)

Here I'll demonstrate a great free Google tool for market research that can immediately let you know whether a potential market is right for you.

Lesson 17
Google Adwords Diagnostic Tools
(6:22 in Length)

In this video I'll reveal the easy way to 'fix' your advertisements.

Not sure what I mean? Well, let me just say that with Google's hundreds of rules on how your account should be run, you can often run into problems.

This overlooked tool can fix many of them instantly.

Lesson 18
How to Create Google AdWords Reports
(9:17 in Length)

Here I'll show you how to get a 'birds eye' view on exactly how your account is performing - what's working, what's losing you money ... this tip in itself could save you thousands.

Lesson 19
How to Install Conversion Tracking
(15:12 in Length)

In this video I'll talk you through an often misunderstood but immensely valuable feature of Google AdWords that has regularly made the difference between an advertising campaign failing, and making huge profits. This video may well surprise you.

Lesson 20
How to Work with the
Account Snapshot Page
(5:46 in Length)

Here I'll talk you through a great new feature of Google AdWords - the Account Snapshot page.

Lesson 21
How to Add & Customize Columns
and Understand Quality Score
(15:26 in Length)

In this video I'll talk you through a fantastic new feature of AdWords that not only gives you a LOT more information about exactly what's happening with your account, but also reveals what Google thinks about the "Quality" of your keyword choices and landing pages.

Lesson 22
How and Why to Specify Unique Landing Pages, Plus How to Modify the Display
URL to Increase CTR
(13:32 in Length)

Here I'll talk you through how and why to set up unique landing pages, how this can massively boost the profitability of your campaigns, as well as a nifty "Display URL" trick not many people know about.

Lesson 23
How to Use Dynamic Keyword Insertion
(8:32 in Length)

In this video I'll talk you through a hugely powerful but "unofficial" Google feature. Google never seems to talk about this feature, but it literally can save you hours of work and help make you a LOT more money.

Lesson 24
How to Use Image Ads
(9:21 in Length)

Here I'll talk you through exactly how to start working with Image Advertisements.

Lesson 25
How to Set Up Unique Landing Pages
at the Keyword and Site Level
(9:50 in Length)

In this video I'll show you multiple ways to set up unique landing pages at the keyword and site level.

Lesson 26
How to Use Preferred Bidding
(13:39 in Length)

Here I'll talk through Preferred Bidding - a new Google feature that can literally cause you to look at your advertising campaigns in an entirely new way.

Lesson 27
How to Use the Position Preference Feature
(12:26 in Length)

In this video I'll talk you through an amazing feature of Google AdWords that actually allows you to choose the EXACT position on the page you want to appear, without spending any more money per click!